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This edition of our newsletter
features special tips from Shizuka for protecting your skin from
the harmful effects of UV Rays this summer. Read on to find recommended
products and SHIZUKA
new yorkˇÕs Summer Specials!
A Message from Shizuka
Summer is here and we all need to think about protecting our skin
from the sun. Regardless of skin type and color, using a good
sun block can help to prevent skin cancer, wrinkles and brown
spots. In addition to skin cancer concerns, Ultraviolet (UV) Rays
break down the skinˇÕs elasticity (causing fine lines and wrinkles),
loosen collagen fibers, and darken melanin (producing hyperpigmentation
and melasma).
It is well known that the action of the sun on our skin helps
the body to produce Vitamin D but, according to recent studies,
we can get enough Vitamin D from food intake with an adequate
diet ˇŠ so sun exposure for this reason is just not necessary.
This summer, try to avoid the sunˇÕs powerful UV Rays as much as
is
An Ultraviolet Primer
UV Rays are classified into 3 types: UV-A, UV-B, and UV-C on the
basis of wavelength. UV-C is most damaging to the skin, followed
by UV-B and then UV-A.
UV-A has the longest wavelength and reaches deeper into the skin
causing wrinkles, brown spots, blemishes, and skin cancer. Tanning
salons use UV-A because it stimulates the pigment cells to disperse
pre-made melanin and darkening your skin quickly.
UV-B is the major cause of sunburn. There is 10x as much UV-A
in sunlight as UV-B, but the risk of damage by exposure to UV-B
is very high, since UV-B is 100x more damaging. Both UVA and UVB
cause skin cancer.
UV-C is the most dangerous type of UV. Normally, the ozone layer
prevents it from reaching the earthˇÕs surface.
About Sunscreen and Sunblock Products
Sun Protection products are classified into two categories, ˇŅSunblockˇÓ
and ˇŅSunscreenˇÓ. Sunblock products do not penetrate into the skin.
Rather, they stay on the skinˇÕs surface and protect it from UV
light, mainly by reflecting the harmful rays away from the body.
These products contain Titanium Dioxide, or Zinc Oxide, and are
visible on the skin surface when applied (they now come in a variety
of colors). Dermatologists often recommend this category of products,
especially for children, infants, and adults with sensitive skin.
It is also recommended for skin that has been damaged by chemical
peeling or laser treatments.
Recently, a new type of sunblock cream has been developed which
has a natural tint color and is convenient to use. When you apply
it on your face, it may appear too shiny because of its glossy
surface. If this happens, you should also apply powder on your
skin. This type of sun block is convenient because you can apply
it without using foundation.
Unlike sunblocks, sunscreens penetrate into the skin and protect
it from UV rays by absorbing (rather than reflecting) the light.
These products often have a high SPF-level. An advantage of sunscreens
over sunblocks is that they are invisible on the skin surface.
We recommend using a Sunscreen under cosmetics in every season.
Some new products have also been developed which protect your
skin from infrared rays, as well as against UV-A and UV-B. These
products are Mexoryl and Tinosorb. They are available in Canada
and Europe, but have not yet been approved by the FDA here.
Skin care marketers sometimes tell you to buy products to protect
you from either UVA or UVB, but you need protection from both.
Make sure you purchase product that protect you from both types
of UV rays.
Additional Tips
Use Sunscreen Frequently
When you plan to be outdoors for a long time, itˇÕs not enough
to put sunscreen on your skin just once in the morning. You should
apply it at least every 2 hours. According to a recent study,
itˇÕs more effective to apply SPF15 sunscreen every 2-3 hours than
applying SPF30 sunscreen every 4 to 5 hours.
Wear Sunglasses with UV Protection
UV damages your eyes as well as your skin. When you go outdoors,
wear sunglasses that have UV protection.
UVA Can Penetrate Window Glass!
Glass will protect you from UVB, but not UVA. When you are indoors
and are near a window or in a sunroom, use sunscreen to protect
your skin. When you are driving, you should also protect your
hands and arms. Use sunscreen when you are not wearing long-sleeved
shirts or gloves.
Sun Protection for Children and Infants
Sun damage to childrenˇÕs skin can have long-term effects. In fact,
research has shown that 80% of all photo-damage occurs by the
age of 18. Even when they are young, children should take care
of their skin by getting into the habit of using sunscreen and
wearing hats and other protective clothes.
Babies have very sensitive skin. Children under six months old
should not be exposed to direct sunlight. When outdoors, put a
cap on the baby and cover his or her skin with clothes. After
6 months, you can put sunscreen on the babyˇÕs skin, but be sure
to choose a gentle product.
Summer Clothing Colors
In Japan, women use parasols in the summer to protect their skin
from UV rays. The color of the parasols used to be a light color,
such as white, but now a dark color is recommended (black parasols
are now very common). Although this may seem strange, a recent
study has shown that dark color clothes protect the skin from
UV rays better than light colors.
SHIZUKA new york Sun Protection Products
SHIZUKA new york recommends a variety of sunscreen products. In
this issue we introduce a number of useful and unique products.
DCL Essential Skin Protection SPF30+
A strong combination of antioxidants formulated with Vitamin E
Polypeptide to aid in moisturizing and Aloe Powder, Panthenol
and Allantoin to soothe exposed skin. Offers complete UVA/UVB
protection.
4 oz $27.00
DCL UVA/UVB chemfree superblock SPF30
Very water resistant with micronized zinc oxide (Z-CoteˇØ) provides
optimal reflection of harmful UVA/UVB rays. Non-Whitening &
Fragrance-Free. Ultra-small micronized particles blend invisibly
onto skin.
4 oz $27.00
UV Cut Ecre Q10 SPF25 PA++
An invisible sunscreen lotion, that can be used for all types
of skin and in all seasons. Formulated with skin-friendly silk
protein as a UV protective ingredient, it also serves as makeup
base that prevents spots and wrinkles along with the anti-inflammatory
and repair effects on damaged skin. No fragrance. For day use
only.
1.22 oz $39.00
Summer Specials
Eyelash Perm
Eyelash Perms will be offered for $70 every Sunday this summer
(regular price is $90). You can still enjoy our Daytime Special
price of $80 Monday ˇŠ Thursday before 4pm.
10% Discount Days
Sundays and Mondays are 10% Discount days at SHIZUKA new york
this summer. To receive this discount, you must mention it when
booking or upon checking out after your appointment. This applies
to all facials, massage, body treatments, hair removal, and nails.
It excludes Eyelash Perms and packages, and cannot be combined
with any other coupon or promotional offer.
Press Updates
SHIZUKA new york has been featured in the following recent publications.
Please visit the Press Release section of our website for further
information and to view these articles in full.
UNITED STATES
Shape (July 2006) Shizuka promotes the benefits of using crushed
black sesame seeds as an exfoliating agent, as in SHIZUKA new
yorkˇÕs Sakura Pedicure
Marie Claire (June 2006) Shizuka gives instructions for an at-home
ˇŅRejuvenating FacialˇÓ
BFF Bridal (June 2006)
New York Magazine Wedding Issue (Summer 2006) features Hanayome
Bridal Package
JAPAN
Style (July 2006) features Clay Cleanser
25ans (July 2006) features Shizuka New York Skin Care System
WWD Japan (March 2006) features Shizuka New York Day Spa and Skin
Care System
Boao (July 2006) profiles Shizuka
SHIZUKA new york
7 West 51st Street, 6th Floor
New York, NY 10019
212.644.7400
www.shizukany.com
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